AgriPlan Cymru Ltd

Serving rural and agricultural businesses across the whole of Wales

Privacy Policy

Effective date: October 07, 2026

Last updated: October 07, 2026

AgriPlan Cymru Ltd (“AgriPlan Cymru”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, contact us or use our services. It also explains your privacy rights and how the law protects you.

AgriPlan Cymru Ltd is the data controller responsible for the personal data described in this Privacy Policy.

If you have any questions about this Privacy Policy or how we use your personal data, please contact us using the details provided in the Contact Us section below.

What information do we collect about you?

The personal data we collect will depend on how you interact with us and may include:

  • your name
  • your postal address
  • your email address
  • your telephone or mobile number
  • information about your business, farm or organisation where relevant to your enquiry or the services we provide
  • any other information you choose to provide when you contact us

When you use our website, we may also collect limited technical information about your device and how you use the website, such as your IP address, browser type and website usage information. Some of this information may be collected through cookies or similar technologies.

For more information about our use of cookies, please see our Cookie Policy.

How do we collect your information?

We collect personal data in a number of ways, including:

  • when you contact us by telephone, email or through our website;
  • when you make an enquiry about our services;
  • when you become a client or engage us to provide services;
  • when you provide information to one of our advisers or consultants in connection with our services; and
  • automatically when you use our website, through cookies and similar technologies where applicable.

We may also receive personal data from third parties, such as other advisers, consultants, organisations or representatives, where this is necessary to provide our services or where you have authorised them to provide information to us. This may include contact details and information relevant to your enquiry or the services we provide.

Cookies and similar technologies

We use cookies and similar technologies to help our website function correctly and to understand how it is used.

Some cookies are necessary for the operation of the website and do not require your consent. Where we use optional cookies, we will ask for your consent before they are set. You can change or withdraw your cookie preferences at any time using the cookie settings available on our website. For more information about the cookies we use, their purpose and how long they remain on your device, please see our Cookie Policy.

Why do we collect information about you?

We collect and use personal data only where we have a lawful reason to do so. Depending on your relationship with us, we may use your information to:

  • respond to enquiries and provide information about our services;
  • provide agricultural consultancy, advice and other services you have requested;
  • manage our relationship with clients, including administration, correspondence and record keeping;
  • process payments and maintain financial and accounting records;
  • operate, maintain and improve our website and services;
  • protect the security of our website, systems and business; and
  • comply with our legal and regulatory obligations.

The lawful bases we may rely upon include:

  • Contract – where processing is necessary to provide services you have requested or to take steps at your request before entering into a contract.
  • Legitimate interests – where processing is reasonably necessary for our legitimate interests in operating and administering our business, responding to enquiries, managing client relationships, improving our services and protecting our website, systems and business, provided that those interests do not override your rights and interests.
  • Legal obligation – where we need to process information to comply with a legal or regulatory requirement.
  • Consent – where we have specifically asked for and obtained your consent. Where we rely on consent, you may withdraw it at any time.

How long do we retain your information?

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including providing our services and meeting any legal, regulatory, accounting or reporting requirements.

The length of time we retain information will depend on the nature of the information, our relationship with you and any legal or regulatory requirements that apply.

Where personal data is no longer required, we will securely delete or anonymise it where appropriate.

Who do we share your information with?

We do not sell your personal data.

We may share personal data where necessary with trusted third parties who help us operate our business and provide our services. These may include:

  • IT, website hosting and other technology service providers;

  • professional advisers, such as accountants or legal advisers;

  • other advisers, consultants or organisations involved in providing services to you, where appropriate; and

  • government bodies, regulators or other authorities where we are required to do so by law.

Where third parties process personal data on our behalf, we require them to process it only in accordance with our instructions and to protect it appropriately.

We may also disclose personal data where necessary to establish, exercise or defend legal claims or to protect the rights, property or safety of AgriPlan Cymru Ltd or others.

International transfers

Some of the service providers we use may process or store personal data outside the United Kingdom.

Where personal data is transferred outside the UK, we take appropriate steps to ensure that it is protected in accordance with UK data protection law. This may include relying on countries recognised as providing an adequate level of data protection or using appropriate contractual or other safeguards where required.

Privacy of children

Our website and services are not directed at children, and we do not knowingly collect personal data from children through our website.

If you believe that a child has provided us with personal data through our website, please contact us so that we can take appropriate action.

Security of your personal information

We take appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, loss or destruction.

Access to personal data is limited to those who need it for legitimate business purposes, and we take reasonable steps to ensure that personal information is handled securely.

While we take appropriate measures to protect your personal data, no method of transmission over the internet or electronic storage is completely secure. We therefore cannot guarantee absolute security.

Links to other websites

Our website may contain links to websites operated by other organisations. This Privacy Policy applies only to AgriPlan Cymru Ltd and our website.

If you follow a link to another website, that organisation will be responsible for how it collects and uses your personal data. We do not control the privacy practices of third-party websites and encourage you to read their privacy information before providing them with personal data.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, the way we process personal data or applicable legal and regulatory requirements.

Any changes will be published on this page and the “Last updated” date at the top of the Privacy Policy will be revised accordingly.

We encourage you to review this Privacy Policy periodically to stay informed about how we use and protect your personal data.

Your data protection rights

Under UK data protection law, you have a number of rights in relation to your personal data. Depending on the circumstances, these may include the right to:

  • Access – request a copy of the personal data we hold about you.
  • Rectification – ask us to correct personal data that is inaccurate or incomplete.
  • Erasure – ask us to delete your personal data in certain circumstances.
  • Restriction – ask us to restrict the way we use your personal data in certain circumstances.
  • Object – you have the right to object to certain types of processing, including where we rely on legitimate interests. If you object, we will consider whether we have compelling legitimate grounds to continue processing your personal data.
  • Data portability – ask us to transfer personal data you have provided to us, or to another organisation, in certain circumstances.
  • Withdraw consent – where we rely on your consent to process personal data, you may withdraw that consent at any time.

These rights do not apply in every circumstance, and there may be legal reasons why we cannot fulfil a particular request.

To exercise any of these rights, please contact us using the details provided below.

Contact us

For any questions or concerns regarding your privacy, or to exercise any of your rights, please Contact Us.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection. Further information is available from the ICO.