James Daniel is the founder and Director of Precision Grazing. James grew up on a family farm in Cornwall and studied at Harper Adams University. He was introduced to managed grazing systems in New Zealand in 2015 and since then has worked with livestock farmers across the UK.

James works with farm businesses specialising in Beef, Sheep & Dairy, and provides farm development, planning, management and training services ranging from one-off consultancy to long term ventures. He aims to help clients to not only plan for change, but to actually implement changes in their business and maximise the utilisation of the land they farm. Hence helping their business develop to achieve increased profitability and a better work-life balance.